M.Fredric and Veronica M
A perfect pairing for the SoCal Fashionista
For the past 40 years, M.Fredric has been the favorite shopping destination for fashionistas throughout Southern California. Chances are that many of the dresses, pants, and tops that you purchased at the store and are your “go to” picks are those designed by Veronica Ferrer, whose clothing line Veronica M has become one of the store’s most iconic brands.
M.Fredric’s buyers consider Veronica M to be one of their most popular vendors. The brand caters to all of their customers. Inspired by the fusion of classic styles and vintage patterns with a bohemian twist, Veronica M offers colorful staples, wardrobe basics, and statement pieces that are current and timeless, with comfortable stretch fabric. The designs include the same vintage prints that made Veronica a household name for today’s on-the-go woman.
The Veronica M fall collection will hit M.Fredric stores beginning in September. When asked about where and how she derived her inspiration for the fall collection, Veronica said that Instagram played an important role.
“I love seeing what the ‘everyday girl’ is wearing,” says Veronica. “Then I incorporate my twist and style. Everyone knows I’m a vintage girl, so I’ve designed pieces like printed pantsuits and beautiful blouses that you can wear with your favorite high-waisted jeans.”
Veronica M was established in 1996 and is headquartered in the heart of downtown Los Angeles. Veronica’s career in fashion began with cutting and sewing her own clothing in her garage and selling her unique pieces at the Fairfax High Flea Market in Hollywood. She began her relationship with M. Fredric back in 2011 and can still remember how excited she was to receive her first order. “I remember when our L.A. rep Israel Ramirez called me to tell me about their order,” says Veronica. “I almost flipped! It’s been a great relationship ever since.”
A native Angelino, Veronica prides herself in supporting small businesses by purchasing her fabrics locally. Every collection piece is made and packaged in Los Angeles by the same staff that has been a part of her team since its beginning. Today, her fashions are sold in more than 2,000 boutiques across North America and the Virgin Islands.
M.Fredric is proud of its long history and personal relationship with Veronica and her team. “We build great relationships with our vendors. This then helps create the bond between our vendors and customers.”