Makeup Trends Reimagined

This summer is all about redefining beauty with fresh, innovative trends that blend sci-fi vibes with nostalgic charm. Make a statement with your makeup while exploring these contemporary techniques for the ultimate summer glow-up.

Pearl skin
Summer is the season of glowing skin. Instead of the ever-popular golden hues, this year is all about keeping the skin deeply hydrated and brightly highlighted for a cool-toned, pearlescent glow that requires minimal touchups. Use a lightweight tinted moisturizer and creamy liquid highlighter to lean into the AI-inspired, futuristic look. The iridescent shades create an angelic veil to the complexion and, when strategically placed on the high points of the face, attract and reflect light at the perfect angles to provide more definition and dimension.

Doll blush
Channel the timeless beauty and charm of a sweet porcelain doll with a gentle-yet-noticeable rosy tint across the center of your face. Apply a generous amount of pink or peach liquid blush on the apples of your cheeks and under your eyes like a concealer. In a circular motion, blend the blush out and upwards toward your hairline, forming a soft gradient from the undereye area that intensifies as it reaches your cheeks, sculpting your cheekbones for a youthful, vibrant appearance. Apply another dab of blush to the bridge of your nose to create an extra-cute doll-like effect.

Blurred lips
Bold, over-lined lips are a trend of the past. Try muted, matte lips that have a more undone, diffused vibe with the latest blurred-lips trend. This romantic, soft-lip look can be achieved by applying your favorite neutral lip shade to the center of your lips, then buffing it outwards with your finger. The key is to opt for a matte formula with a powdery finish or set the pigment with a powder to easily mattify and further blur the lip color. The natural-looking result gives you a dreamy, lived-in appearance that lasts all day.

Grungy eyes
The 90s grunge style is making a comeback in fashion, so its resurgence in beauty is no surprise. A matte smoky eye using deep, dark shades—like black, brown, gray, or even purple—creates the perfect edgy, goth-inspired glam for a sultry summer date night. Enhance the disheveled, lived-in look by smudging the eyeshadow pigment out with your finger and finish off the look with mascara on your top and bottom lashes. Grunge makeup is often characterized by a messy and effortless appearance, blending dark, earth-toned liners and shadows to give a rock-inspired feel.

Glitter everywhere
Glitter shouldn’t be reserved for special occasions. For another dose of 90s nostalgia, add a pop of sparkle to your everyday makeup game this summer. Brush a sparkly eyeshadow or eyeliner across your eyelids, add a shimmery highlighter to your cheekbones, or swipe a glittery gloss on your lips to create a dazzling, high-impact glow. Tap a shimmery highlighter onto your cupid’s bow and the center of your lips and top it with a glitter gloss for the perfect finishing touch to the luminous summer look we know and love. Take it a step further with glitter eyeshadow in a rose or champagne-pink tone applied on the center of your lids and inner corners for a playful, ethereal effect.